Work

Creative Strategist - The Black Sheep Agency (2021-2022)

  • Developed smart and sustainable strategies for clients rooted in research and observed cultural trends

  • Conducted primary and secondary research by conducting one-on-one interviews, drafting surveys, analyzing data,

    and utilizing research tools like Canvas8.

  • Delivered thoughtful research briefs to inspire and inform our creative team and clients.

  • Wrote content for Black Sheep’s blog concerning digital trends and popular culture.

Director of Account Planning - Stem & Seed Agency 2020

Client: H-E-B

This work was a part of Integrated Communications Campaigns, the capstone course in graduate school.

• Directed a team of planners to conduct quantitative and qualitative research and develop target audience personas.

• Assembled and pitched a winning campaign strategy for a confidential lifestyle brand launch for a multi-category

product line for H-E-B.

MA Advertising, The University of Texas at Austin 2020.

BS Art & Design, Texas A&M University, 2018. Minors: New Media, Creativity Studies

EDUCATION

ACHIEVEMENTS

Eagle Scout, Boy Scouts of America

Tau Sigma Delta, Honor Society for Architecture and Allied Arts

Involvement

Sweathead Strategy

Member, Planning Dirty Academy

Member, Austin Ad Federation (2020 - Present)

Local Industry Officer - University of Texas Advertising Graduate Council (2020 - Present)